Think you can't put video in your HTML emails? Guess again!

Looking to increase your click-through rate by 200% to 300%? Try putting videos in your emails.

Goodmail Systems has launched its CertifiedVideo™ technology. According to the company, your video runs the second a subscriber opens its email message. By being deemed a "qualified sender," you are able to place audio and video in a message, which alleviates the pain of having to link to a website where the video will play.

The technology

The company uses its CertifiedEmail™ technology. This technology, along with your CertifiedVideo™ supposedly will keep ISPs happy and they will allow the video to play. Right now, the service works only with web-based email systems, so those looking to utilize it in Microsoft Outlook will have to wait.

Goodmail says that the the delivery fee will be at least $10 per thousand emails. This revenue will be shared with ISPs.

For more information, read up on the service on Goodmail System's website.

Does anyone ever really forward-to-a-friend?

If you know anything about email marketing best practices, one of the key practices is to give your subscribers the option to pass along your email in hopes of gaining another subscriber to add to your lists. It is the marketers hope that this will lengthen their lists as well as establish a new relationship that hopefully, turns this prospective customer into a buying customer. This new relationship will help your company's bottom line, contribute to your brand, and open the door for more customers.

....or will it?

We weigh in on our website.